Realty Software

Cloud CMA vs RPR (Realtors Property Resource)

The most widely-used CMA platform in North American real estate, owned by Lone Wolf and included with many MLS memberships.

$24.95/mo (MLS-bundled free)

Visit Cloud CMA

RPR (Realtors Property Resource)

NAR's property data platform — free to all Realtors, with CMA tools, market reports, and deep property data.

Free (NAR members)

Visit RPR (Realtors Property Resource)

Cloud CMA vs RPR (Realtors Property Resource): feature comparison

Feature	Cloud CMA	RPR (Realtors Property Resource)
Automated AVM	✓	✓
Interactive Presentation	✓	✓
Market Reports	✓	✓
MLS Integration	✓	✓
Client-Facing Portal	✓	✗
Branded Exports	✓	✓
Mobile Access	✓	✓
Free via MLS / NAR	✓	✓

Cloud CMA — Pros & Cons

Pros

Industry-standard CMA presentations
Often free via MLS
Polished client-facing output
Integrates with Cloud Streams and HomeBeat

Cons

Limited customization on free MLS tier
UI can feel dated vs newer entrants
Owned by Lone Wolf — ecosystem lock-in

RPR (Realtors Property Resource) — Pros & Cons

Pros

Free for all NAR members
Comprehensive property database
Automated market reports
Mobile app included

Cons

UI less polished than paid competitors
CMA presentations less branded than Cloud CMA
NAR membership required

See all CMA & Valuation Tools →