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Clever Real Estate vs HomeLight

Clever Real Estate logo
Clever Real Estate
Discount-brokerage agent-matching — connects sellers with top local agents who agree to a flat listing fee ($3K or 1.5%).
Free to join (pay-at-close)
Visit Clever Real Estate
HomeLight logo
HomeLight
The largest US agent-matching platform — matches consumers with top local agents based on transaction history, with referral fees paid at close.
Free to join (25-33% at close)
Visit HomeLight

Clever Real Estate vs HomeLight: feature comparison

FeatureClever Real EstateHomeLight
Buyer Referrals✗✓
Seller Referrals✓✓
Pay-at-Close Model✓✓
Data-Driven Matching✓✓
Exclusive Leads✓✗
National Coverage✓✓
Consumer-Facing Brand✓✓
Free to Join✓✓

Clever Real Estate — Pros & Cons

Pros

  • High-intent seller leads
  • Strong consumer marketing presence
  • Pay-at-close model
  • Works best in high-price-point markets

Cons

  • Flat-fee discount pressures margin
  • Seller-only — no buyer leads
  • Not for agents unwilling to discount

HomeLight — Pros & Cons

Pros

  • Data-driven agent matching from MLS transaction history
  • Pay-at-close — no upfront cost
  • Strong consumer brand recognition
  • National coverage

Cons

  • 25-33% referral fee is a meaningful commission haircut
  • Non-exclusive leads in some markets
  • Top-agent bar is high — newer agents may not qualify
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