CINC vs TotalBrokerage
Commissions Inc. — an all-in-one CRM, IDX website, and lead-generation platform designed for high-volume real estate teams and mega-agents.
$899+/mo + ad spend
An all-in-one brokerage platform bundling CRM, IDX website, transaction management, and back-office in a single subscription.
Custom ($299+/mo)
CINC vs TotalBrokerage: feature comparison
| Feature | CINC | TotalBrokerage |
|---|---|---|
| CRM Included | ✓ | ✓ |
| IDX Website Included | ✓ | ✓ |
| Marketing Automation | ✓ | ✓ |
| AI Lead Nurture | ✓ | ✗ |
| Transaction Management | ✗ | ✓ |
| Team & Brokerage Reporting | ✓ | ✓ |
| Mobile App (iOS + Android) | ✓ | ✓ |
| Native Integrations / API | ✓ | ✓ |
CINC — Pros & Cons
Pros
- ✓Proven all-in-one for high-volume teams
- ✓Native managed-ads option
- ✓Strong team accountability and routing
- ✓Alex AI lead concierge
Cons
- ✗Premium pricing
- ✗Overkill for solo agents
- ✗Long-term contract commitments
- ✗Site design is template-constrained
TotalBrokerage — Pros & Cons
Pros
- ✓CRM + IDX + TM + back-office in one subscription
- ✓Strong fit for small-to-mid brokerages
- ✓Simpler vendor management than multi-tool stacks
- ✓Commission and compliance workflows included
Cons
- ✗Depth-vs-breadth tradeoff in each module
- ✗UI less polished than specialist tools
- ✗Custom pricing by brokerage size
- ✗Less brand recognition than Moxi or Propertybase
Realty Software