CINC vs TotalBrokerage

CINC logo
Commissions Inc. — an all-in-one CRM, IDX website, and lead-generation platform designed for high-volume real estate teams and mega-agents.
$899+/mo + ad spend
TotalBrokerage logo
An all-in-one brokerage platform bundling CRM, IDX website, transaction management, and back-office in a single subscription.
Custom ($299+/mo)

CINC vs TotalBrokerage: feature comparison

FeatureCINCTotalBrokerage
CRM Included
IDX Website Included
Marketing Automation
AI Lead Nurture
Transaction Management
Team & Brokerage Reporting
Mobile App (iOS + Android)
Native Integrations / API

CINC — Pros & Cons

Pros

  • Proven all-in-one for high-volume teams
  • Native managed-ads option
  • Strong team accountability and routing
  • Alex AI lead concierge

Cons

  • Premium pricing
  • Overkill for solo agents
  • Long-term contract commitments
  • Site design is template-constrained

TotalBrokerage — Pros & Cons

Pros

  • CRM + IDX + TM + back-office in one subscription
  • Strong fit for small-to-mid brokerages
  • Simpler vendor management than multi-tool stacks
  • Commission and compliance workflows included

Cons

  • Depth-vs-breadth tradeoff in each module
  • UI less polished than specialist tools
  • Custom pricing by brokerage size
  • Less brand recognition than Moxi or Propertybase