Canva vs Keeping Current Matters

Canva logo
The default graphic design platform for real estate agents — flyers, social posts, listing graphics, and video with thousands of templates.
$15/mo (Pro)
Keeping Current Matters logo
Keeping Current Matters delivers weekly, research-backed housing market content — infographics, blog posts, videos, and buyer/seller guides — ready to brand and publish across social, email, and web.
From $59.95/mo

Canva vs Keeping Current Matters: feature comparison

FeatureCanvaKeeping Current Matters
AI-Generated Copy✓✗
Video Content✓✓
Image / Graphics✓✓
Real Estate Templates✓✓
Multi-Channel Publishing✓✓
SEO Optimization✗✗
Brand Kit / Reusable Assets✓✓
CRM / Integrations✗✓

Canva — Pros & Cons

Pros

  • Near-universal real estate template library
  • Affordable monthly pricing
  • Brand kit for consistent agent branding
  • Covers print, social, and video in one tool

Cons

  • Template-heavy outputs can feel generic
  • Not a fit for bespoke luxury branding
  • Free tier caps brand kit and AI features
  • Video tools less deep than Descript

Keeping Current Matters — Pros & Cons

Pros

  • Weekly research-backed market infographics and blog posts require zero writing from agents
  • RealTalk™ video teleprompter turns KCM scripts into branded on-camera videos in minutes
  • Auto-posting to Facebook, Instagram, and LinkedIn maintains social presence on autopilot
  • Elite tier delivers local zip-code market data without agents needing to crunch MLS stats

Cons

  • Templated content is shared by tens of thousands of agents nationwide — competitors in the same market post identical infographics
  • No AI-generated or truly customizable copy; all written content originates from KCM's editorial team
  • No blog SEO tools, keyword targeting, or website integration — delivery is social and email only
  • Local market data locked behind the pricier Elite tier; base Social Edge plan provides national stats only