ButterflyMX vs Instashowing

ButterflyMX is a smart video intercom, access control, and self-guided tour platform for multifamily properties — letting prospects tour on their own schedule without an agent present. Deployed at 20,000+ properties nationwide.

Custom (contact sales)

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Instashowing

An independent showing management platform used by 15,000+ agents — handling scheduling, buyer tour planning, and feedback collection with transparent month-to-month pricing.

$15/mo

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ButterflyMX vs Instashowing: feature comparison

Feature	ButterflyMX	Instashowing
Agent-to-Agent Messaging	✗	✓
Brokerage Analytics	✗	✓
Feedback Collection	✗	✓
Lockbox Integration	✗	✗
MLS Integration	✗	✗
Mobile App	✓	✗
Online Scheduling	✗	✓
Self-Tour Support	✓	✗

ButterflyMX — Pros & Cons

Pros

Deployed at 20,000+ properties — battle-tested at multifamily scale
Native integrations with Yardi, RealPage, Entrata, and Rent Manager
Self-guided tour module lets prospects access and tour without an agent present
Mobile app delivers real-time entry photos and remote door control to leasing staff

Cons

No published pricing — hardware-based custom quotes required for every installation
No appointment scheduling calendar, MLS connectivity, or showing feedback tools
Access control hardware adds upfront capital cost beyond any subscription fees
Designed for multifamily buildings; provides essentially no value to individual residential agents

Instashowing — Pros & Cons

Pros

Month-to-month pricing from $15/mo with no annual contract required
Premium tier ($49/mo) bundles offer management, open house sign-in, and buyer license verification in one tool
Buyer tour route planner lets agents map, reorder stops, and share a live tour link with clients
Brokerage plan includes agent messaging and a broker dashboard for team-wide showing oversight

Cons

No native mobile app on individual or brokerage plans — web-based only; native app reserved for MLS-tier enterprise customers
MLS listing auto-sync unavailable for individual and brokerage plans — requires a custom MLS organization contract
Thin third-party review base (13 Capterra reviews) versus thousands for ShowingTime, limiting independent validation
No lockbox integration on any plan — agents must manage access codes manually outside the platform

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