BrokerKit vs Cloze

BrokerKit is a recruiting CRM and agent onboarding platform built exclusively for real estate brokers and owners — tracking prospects, automating follow-up campaigns, and managing retention from a single dashboard.

$199/mo

Visit BrokerKit

Cloze

Cloze is an AI-powered CRM built for real estate brokerages — it auto-syncs email, texts, and calls to build a complete relationship history without manual data entry.

$17/mo

Visit Cloze

BrokerKit vs Cloze: feature comparison

Feature	BrokerKit	Cloze
AI Lead Nurture	✓	✓
IDX Website Integration	✗	✗
Lead Routing & Round-Robin	✗	✓
Mobile App (iOS + Android)	✗	✓
Open API / Webhooks	✗	✓
SMS / Email Drip Campaigns	✓	✓
Team & Brokerage Reporting	✓	✓
Transaction Management	✗	✗

BrokerKit — Pros & Cons

Pros

Purpose-built for brokerage agent recruiting with production-data imports from BrokerMetrics and MarketView
Automated SMS, email, and video-email drip campaigns with AI-drafted message suggestions
Real-time market-move alerts when tracked agents change brokerages or increase production
Retention module tracks current agents by milestones, anniversaries, and production dips

Cons

Pricing starts at $199/mo with a one-time setup fee equal to the first month — steep for small brokerages adding just a few agents per year
No IDX, consumer-facing websites, or agent-client pipeline features — purely internal brokerage tooling with significant scope limitations
Bulk text-to-recruiting-leads requires triggering a campaign rather than a direct mass-send, a workflow that frustrates some users
Non-auto-refreshing data and occasional slowdowns reported by users during high-volume prospecting

Cloze — Pros & Cons

Pros

Auto-logs emails, texts, and calls with zero manual entry — relationship history stays current without agent discipline
Connects with 50+ tools out of the box including Gmail, Microsoft 365, DocuSign, and Slack
Serves individual agents ($17/mo) through to enterprise brokerages — Windermere, Sotheby's, and Compass are live customers
14-day free trial, no credit card required, cancel anytime — lowest-commitment entry point in the CRM category

Cons

No native IDX website — agents must pay separately for a site and wire it in via integration
Full AI features including lead capture, generative AI, and lead routing require the Platinum plan at $42/user/month
No built-in dialer or calling — requires a separate third-party integration for phone outreach
Concierge support (priority help and personalized training) costs an extra $20/user/month with a $500/month minimum — standard support is self-serve documentation

See all Real Estate CRMs →