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Brivity vs TotalBrokerage

Brivity logo
Brivity
An all-in-one platform from the Ben Kinney Companies — CRM, IDX site, transaction management, and Brivity Valuations in one subscription.
$99+/user/mo
Visit Brivity
TotalBrokerage logo
TotalBrokerage
An all-in-one brokerage platform bundling CRM, IDX website, transaction management, and back-office in a single subscription.
Custom ($299+/mo)
Visit TotalBrokerage

Brivity vs TotalBrokerage: feature comparison

FeatureBrivityTotalBrokerage
CRM Included✓✓
IDX Website Included✓✓
Marketing Automation✓✓
AI Lead Nurture✓✗
Transaction Management✓✓
Team & Brokerage Reporting✓✓
Mobile App (iOS + Android)✓✓
Native Integrations / API✓✓

Brivity — Pros & Cons

Pros

  • Opinionated all-in-one tuned for teams
  • Brivity Valuations generates seller leads
  • Integrated TM reduces external vendors
  • Team accountability features

Cons

  • Per-user pricing adds up for larger teams
  • Opinionated workflows can clash with existing ones
  • Smaller ecosystem than CINC or BoldTrail
  • Support response times vary

TotalBrokerage — Pros & Cons

Pros

  • CRM + IDX + TM + back-office in one subscription
  • Strong fit for small-to-mid brokerages
  • Simpler vendor management than multi-tool stacks
  • Commission and compliance workflows included

Cons

  • Depth-vs-breadth tradeoff in each module
  • UI less polished than specialist tools
  • Custom pricing by brokerage size
  • Less brand recognition than Moxi or Propertybase
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