Brevo vs HubSpot

Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.

Free (paid from $9/mo)

Visit Brevo

HubSpot

HubSpot is an all-in-one marketing, CRM, and email automation platform — offering a genuinely free tier that rivals many paid tools, widely used by real estate teams and brokerages.

Free; Starter from $7/seat/mo

Visit HubSpot

Brevo vs HubSpot: feature comparison

Feature	Brevo	HubSpot
Drag-and-Drop Builder	✓	✓
Automation Workflows	✓	✓
Segmentation & Tagging	✓	✓
A/B Testing	✓	✓
Landing Pages / Forms	✓	✓
Template Library	✓	✓
CRM Integration	✓	✓
Free Tier Available	✓	✓

Brevo — Pros & Cons

Pros

Unlimited contacts on free tier
Pricing by emails sent, not contacts
SMS + transactional email included
Solid automation builder

Cons

300/day cap on free tier
UI less polished than Mailchimp
Not real-estate-specific

HubSpot — Pros & Cons

Pros

Generous free tier with 2,000 monthly email sends, CRM, and landing pages included
Native CRM eliminates the need for a separate contact database or integration
A/B testing, advanced segmentation, and 300+ workflow templates in Professional tier
1,000+ native integrations including Zapier, Google Workspace, and major real estate CRMs

Cons

No native IDX or MLS data feed — listing-specific automations require third-party connectors
Professional tier starts at $800/mo, a steep jump from the $7/seat Starter plan
Real estate-native CRMs like Follow Up Boss and kvCORE have purpose-built pipelines HubSpot lacks out of the box
Mandatory $3,000 onboarding fee for Professional tier adds significant upfront cost

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