Brevo vs ConvertKit (Kit)

Brevo logo
Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.
Free (paid from $9/mo)
ConvertKit (Kit) logo
Creator-focused email marketing platform (recently rebranded to Kit) — clean, writer-first UI with strong automation.
Free (paid from $15/mo)

Brevo vs ConvertKit (Kit): feature comparison

FeatureBrevoConvertKit (Kit)
Drag-and-Drop Builder
Automation Workflows
Segmentation & Tagging
A/B Testing
Landing Pages / Forms
Template Library
CRM Integration
Free Tier Available

Brevo — Pros & Cons

Pros

  • Unlimited contacts on free tier
  • Pricing by emails sent, not contacts
  • SMS + transactional email included
  • Solid automation builder

Cons

  • 300/day cap on free tier
  • UI less polished than Mailchimp
  • Not real-estate-specific

ConvertKit (Kit) — Pros & Cons

Pros

  • Tag-based subscribers — cleaner than lists
  • Free tier up to 10K subscribers
  • Clean writer-first UI
  • Strong for newsletter-led agents

Cons

  • Fewer pre-built templates than Mailchimp
  • Less e-commerce integration
  • Branding less real-estate-oriented