Block Party vs Showable

An open-house marketing platform that drives foot traffic via targeted Facebook/Instagram ads, then captures sign-ins digitally.

Custom (ad spend + fee)

Visit Block Party

Showable

Showable is a web-based open house sign-in platform — it captures digital leads via QR code or tablet, digitizes handwritten sign-in sheets, and automates seller reports and follow-ups.

Free / $19/mo

Visit Showable

Block Party vs Showable: feature comparison

Feature	Block Party	Showable
iPad / Tablet Sign-In	✓	✓
Mobile Sign-In	✓	✓
Auto Follow-Up Email	✓	✓
CRM Sync	✓	✓
Branded Landing Page	✓	✓
Open House Marketing	✓	✗
QR Code Sign-In	✓	✓
Free Tier Available	✗	✓

Block Party — Pros & Cons

Pros

Drives foot traffic via paid social ads
Hyperlocal Facebook/Instagram targeting
Captures digital sign-ins
Clear attendance attribution

Cons

Requires meaningful ad budget
Platform fee on top of ad spend
Different use case from pure sign-in apps

Showable — Pros & Cons

Pros

Genuinely free tier includes unlimited open houses, unlimited leads, and QR sign-in — no trial limit or credit card required
Handwritten sign-in sheet digitization converts paper leads to digital records, a feature no major competitor offers
Automated seller reports give listing agents a ready-made client update with visitor counts and feedback
Team plan lets coverage agents and the listing agent share a single lead dashboard for the same property

Cons

No native iOS or Android app — the web-only interface creates friction on mobile devices and is the main reason TheClose did not include it in its top-five picks
Founded 2022 with a limited public review footprint — no G2 or Capterra profile, only a 3.9/5 rating from a single third-party reviewer
Custom branding, seller reports, and automated follow-up are all locked behind the $19/month Pro plan — the free tier is notably bare for listing agents
CRM integration is limited to Follow Up Boss natively; all other platforms require a Zapier intermediary, adding setup complexity and a potential extra subscription cost

See all Open House & Sign-In Apps →