Block Party vs Instashowing

An open-house marketing platform that drives foot traffic via targeted Facebook/Instagram ads, then captures sign-ins digitally.

Custom (ad spend + fee)

Visit Block Party

Instashowing

An independent showing management platform used by 15,000+ agents — handling scheduling, buyer tour planning, and feedback collection with transparent month-to-month pricing.

$15/mo

Visit Instashowing

Block Party vs Instashowing: feature comparison

Feature	Block Party	Instashowing
iPad / Tablet Sign-In	✓	—
Mobile Sign-In	✓	—
Auto Follow-Up Email	✓	—
CRM Sync	✓	—
Branded Landing Page	✓	—
Open House Marketing	✓	—
QR Code Sign-In	✓	—
Free Tier Available	✗	—
Agent-to-Agent Messaging	—	✓
Brokerage Analytics	—	✓
Feedback Collection	—	✓
Lockbox Integration	—	✗
MLS Integration	—	✗
Mobile App	—	✗
Online Scheduling	—	✓
Self-Tour Support	—	✗

Block Party — Pros & Cons

Pros

Drives foot traffic via paid social ads
Hyperlocal Facebook/Instagram targeting
Captures digital sign-ins
Clear attendance attribution

Cons

Requires meaningful ad budget
Platform fee on top of ad spend
Different use case from pure sign-in apps

Instashowing — Pros & Cons

Pros

Month-to-month pricing from $15/mo with no annual contract required
Premium tier ($49/mo) bundles offer management, open house sign-in, and buyer license verification in one tool
Buyer tour route planner lets agents map, reorder stops, and share a live tour link with clients
Brokerage plan includes agent messaging and a broker dashboard for team-wide showing oversight

Cons

No native mobile app on individual or brokerage plans — web-based only; native app reserved for MLS-tier enterprise customers
MLS listing auto-sync unavailable for individual and brokerage plans — requires a custom MLS organization contract
Thin third-party review base (13 Capterra reviews) versus thousands for ShowingTime, limiting independent validation
No lockbox integration on any plan — agents must manage access codes manually outside the platform