Realty Software

Block Party vs HomeASAP

An open-house marketing platform that drives foot traffic via targeted Facebook/Instagram ads, then captures sign-ins digitally.

Custom (ad spend + fee)

Visit Block Party

A Facebook Business Page and Facebook-Lead-Ad platform for real estate agents — drives open-house sign-ups through FB.

$9.95/mo (Lite)

Block Party vs HomeASAP: feature comparison

Feature	Block Party	HomeASAP
iPad / Tablet Sign-In	✓	✗
Mobile Sign-In	✓	✓
Auto Follow-Up Email	✓	✓
CRM Sync	✓	✓
Branded Landing Page	✓	✓
Open House Marketing	✓	✓
QR Code Sign-In	✓	✗
Free Tier Available	✗	✗

Block Party — Pros & Cons

Pros

Drives foot traffic via paid social ads
Hyperlocal Facebook/Instagram targeting
Captures digital sign-ins
Clear attendance attribution

Cons

Requires meaningful ad budget
Platform fee on top of ad spend
Different use case from pure sign-in apps

HomeASAP — Pros & Cons

Pros

Facebook-native lead capture
Integrates with FB Business Page
Affordable pricing
Lead-ad workflow included

Cons

Facebook-only — not a general sign-in app
Feature scope narrower than Curb Hero
Depends on Facebook ad platform

See all Open House & Sign-In Apps →