Block Party vs Happy Open House

Block Party logo
An open-house marketing platform that drives foot traffic via targeted Facebook/Instagram ads, then captures sign-ins digitally.
Custom (ad spend + fee)
Happy Open House logo
Happy Open House replaces paper sign-in sheets with a branded digital kiosk — capturing visitor contacts via QR code, tagging hot leads automatically, and firing CRM-synced follow-up emails before guests reach their car. Built for individual agents and scalable to brokerage-wide deployments with company-wide analytics.
$29/mo

Block Party vs Happy Open House: feature comparison

FeatureBlock PartyHappy Open House
iPad / Tablet Sign-In
Mobile Sign-In
Auto Follow-Up Email
CRM Sync
Branded Landing Page
Open House Marketing
QR Code Sign-In
Free Tier Available

Block Party — Pros & Cons

Pros

  • Drives foot traffic via paid social ads
  • Hyperlocal Facebook/Instagram targeting
  • Captures digital sign-ins
  • Clear attendance attribution

Cons

  • Requires meaningful ad budget
  • Platform fee on top of ad spend
  • Different use case from pure sign-in apps

Happy Open House — Pros & Cons

Pros

  • One-click seller reports showing visitor traffic, hot-lead signals, and property interest data
  • Conversational SMS inbox with mass text blast capability for post-open-house follow-up
  • Offline mode with local device storage for venues without reliable Wi-Fi
  • Brokerage plan ($199/mo) includes company-wide analytics and unlimited agents per office

Cons

  • No permanent free tier — only a 14-day trial, unlike Curb Hero which is free forever
  • CRM integration library is narrow: Follow Up Boss, Top Producer, LionDesk, and Mailchimp only — no Salesforce, HubSpot, or kvCORE connectors
  • No built-in listing presentation or buyer pre-qualification features found in all-in-one platforms
  • Brokerage billing is per-office, so multi-location firms pay $199 separately for each additional location