Block Party vs Happy Open House
An open-house marketing platform that drives foot traffic via targeted Facebook/Instagram ads, then captures sign-ins digitally.
Custom (ad spend + fee)
Happy Open House replaces paper sign-in sheets with a branded digital kiosk — capturing visitor contacts via QR code, tagging hot leads automatically, and firing CRM-synced follow-up emails before guests reach their car. Built for individual agents and scalable to brokerage-wide deployments with company-wide analytics.
$29/mo
Block Party vs Happy Open House: feature comparison
| Feature | Block Party | Happy Open House |
|---|---|---|
| iPad / Tablet Sign-In | ✓ | ✓ |
| Mobile Sign-In | ✓ | ✓ |
| Auto Follow-Up Email | ✓ | ✓ |
| CRM Sync | ✓ | ✓ |
| Branded Landing Page | ✓ | ✓ |
| Open House Marketing | ✓ | ✓ |
| QR Code Sign-In | ✓ | ✓ |
| Free Tier Available | ✗ | ✗ |
Block Party — Pros & Cons
Pros
- ✓Drives foot traffic via paid social ads
- ✓Hyperlocal Facebook/Instagram targeting
- ✓Captures digital sign-ins
- ✓Clear attendance attribution
Cons
- ✗Requires meaningful ad budget
- ✗Platform fee on top of ad spend
- ✗Different use case from pure sign-in apps
Happy Open House — Pros & Cons
Pros
- ✓One-click seller reports showing visitor traffic, hot-lead signals, and property interest data
- ✓Conversational SMS inbox with mass text blast capability for post-open-house follow-up
- ✓Offline mode with local device storage for venues without reliable Wi-Fi
- ✓Brokerage plan ($199/mo) includes company-wide analytics and unlimited agents per office
Cons
- ✗No permanent free tier — only a 14-day trial, unlike Curb Hero which is free forever
- ✗CRM integration library is narrow: Follow Up Boss, Top Producer, LionDesk, and Mailchimp only — no Salesforce, HubSpot, or kvCORE connectors
- ✗No built-in listing presentation or buyer pre-qualification features found in all-in-one platforms
- ✗Brokerage billing is per-office, so multi-location firms pay $199 separately for each additional location
Realty Software