Back At You vs TotalBrokerage

Back At You is an all-in-one real estate operating system combining AI-powered IDX websites, automated social media marketing, CRM, and commission management — designed for independent agents and brokerages.

$63/mo (agents)

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TotalBrokerage

An all-in-one brokerage platform bundling CRM, IDX website, transaction management, and back-office in a single subscription.

Custom ($299+/mo)

Visit TotalBrokerage

Back At You vs TotalBrokerage: feature comparison

Feature	Back At You	TotalBrokerage
AI Lead Nurture	✓	✗
CRM Included	✓	✓
IDX Website Included	✓	✓
Marketing Automation	✓	✓
Mobile App (iOS + Android)	✗	✓
Native Integrations / API	✓	✓
Team & Brokerage Reporting	✓	✓
Transaction Management	✓	✓

Back At You — Pros & Cons

Pros

Automated social posting and listing marketing runs without manual input
AI-powered IDX website with natural-language MLS search included at every tier
Built-in commission splits and paperless transaction compliance eliminate separate back-office software
Single platform covers websites, social, CRM, and financial — no stitching separate tools together

Cons

No confirmed mobile app, limiting on-the-go lead management for agents in the field
CRM depth is modest compared to dedicated tools like Follow Up Boss — pipeline stages are basic
Brokerage and team pricing is not publicly disclosed; requires a demo call to get a quote
Predictive lead generation and dialer workflows are absent — not suited for ISA-heavy or high-volume outbound teams

TotalBrokerage — Pros & Cons

Pros

CRM + IDX + TM + back-office in one subscription
Strong fit for small-to-mid brokerages
Simpler vendor management than multi-tool stacks
Commission and compliance workflows included

Cons

Depth-vs-breadth tradeoff in each module
UI less polished than specialist tools
Custom pricing by brokerage size
Less brand recognition than Moxi or Propertybase

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