Back At You vs CINC
Back At You is an all-in-one real estate operating system combining AI-powered IDX websites, automated social media marketing, CRM, and commission management — designed for independent agents and brokerages.
$63/mo (agents)
Commissions Inc. — an all-in-one CRM, IDX website, and lead-generation platform designed for high-volume real estate teams and mega-agents.
$899+/mo + ad spend
Back At You vs CINC: feature comparison
| Feature | Back At You | CINC |
|---|---|---|
| AI Lead Nurture | ✓ | ✓ |
| CRM Included | ✓ | ✓ |
| IDX Website Included | ✓ | ✓ |
| Marketing Automation | ✓ | ✓ |
| Mobile App (iOS + Android) | ✗ | ✓ |
| Native Integrations / API | ✓ | ✓ |
| Team & Brokerage Reporting | ✓ | ✓ |
| Transaction Management | ✓ | ✗ |
Back At You — Pros & Cons
Pros
- ✓Automated social posting and listing marketing runs without manual input
- ✓AI-powered IDX website with natural-language MLS search included at every tier
- ✓Built-in commission splits and paperless transaction compliance eliminate separate back-office software
- ✓Single platform covers websites, social, CRM, and financial — no stitching separate tools together
Cons
- ✗No confirmed mobile app, limiting on-the-go lead management for agents in the field
- ✗CRM depth is modest compared to dedicated tools like Follow Up Boss — pipeline stages are basic
- ✗Brokerage and team pricing is not publicly disclosed; requires a demo call to get a quote
- ✗Predictive lead generation and dialer workflows are absent — not suited for ISA-heavy or high-volume outbound teams
CINC — Pros & Cons
Pros
- ✓Proven all-in-one for high-volume teams
- ✓Native managed-ads option
- ✓Strong team accountability and routing
- ✓Alex AI lead concierge
Cons
- ✗Premium pricing
- ✗Overkill for solo agents
- ✗Long-term contract commitments
- ✗Site design is template-constrained
Realty Software