Back At You vs CINC

Back At You logo
Back At You is an all-in-one real estate operating system combining AI-powered IDX websites, automated social media marketing, CRM, and commission management — designed for independent agents and brokerages.
$63/mo (agents)
CINC logo
Commissions Inc. — an all-in-one CRM, IDX website, and lead-generation platform designed for high-volume real estate teams and mega-agents.
$899+/mo + ad spend

Back At You vs CINC: feature comparison

FeatureBack At YouCINC
AI Lead Nurture✓✓
CRM Included✓✓
IDX Website Included✓✓
Marketing Automation✓✓
Mobile App (iOS + Android)✗✓
Native Integrations / API✓✓
Team & Brokerage Reporting✓✓
Transaction Management✓✗

Back At You — Pros & Cons

Pros

  • Automated social posting and listing marketing runs without manual input
  • AI-powered IDX website with natural-language MLS search included at every tier
  • Built-in commission splits and paperless transaction compliance eliminate separate back-office software
  • Single platform covers websites, social, CRM, and financial — no stitching separate tools together

Cons

  • No confirmed mobile app, limiting on-the-go lead management for agents in the field
  • CRM depth is modest compared to dedicated tools like Follow Up Boss — pipeline stages are basic
  • Brokerage and team pricing is not publicly disclosed; requires a demo call to get a quote
  • Predictive lead generation and dialer workflows are absent — not suited for ISA-heavy or high-volume outbound teams

CINC — Pros & Cons

Pros

  • Proven all-in-one for high-volume teams
  • Native managed-ads option
  • Strong team accountability and routing
  • Alex AI lead concierge

Cons

  • Premium pricing
  • Overkill for solo agents
  • Long-term contract commitments
  • Site design is template-constrained