Back At You vs Brivity

Back At You is an all-in-one real estate operating system combining AI-powered IDX websites, automated social media marketing, CRM, and commission management — designed for independent agents and brokerages.

$63/mo (agents)

Visit Back At You

Brivity

An all-in-one platform from the Ben Kinney Companies — CRM, IDX site, transaction management, and Brivity Valuations in one subscription.

$99+/user/mo

Visit Brivity

Back At You vs Brivity: feature comparison

Feature	Back At You	Brivity
AI Lead Nurture	✓	✓
CRM Included	✓	✓
IDX Website Included	✓	✓
Marketing Automation	✓	✓
Mobile App (iOS + Android)	✗	✓
Native Integrations / API	✓	✓
Team & Brokerage Reporting	✓	✓
Transaction Management	✓	✓

Back At You — Pros & Cons

Pros

Automated social posting and listing marketing runs without manual input
AI-powered IDX website with natural-language MLS search included at every tier
Built-in commission splits and paperless transaction compliance eliminate separate back-office software
Single platform covers websites, social, CRM, and financial — no stitching separate tools together

Cons

No confirmed mobile app, limiting on-the-go lead management for agents in the field
CRM depth is modest compared to dedicated tools like Follow Up Boss — pipeline stages are basic
Brokerage and team pricing is not publicly disclosed; requires a demo call to get a quote
Predictive lead generation and dialer workflows are absent — not suited for ISA-heavy or high-volume outbound teams

Brivity — Pros & Cons

Pros

Opinionated all-in-one tuned for teams
Brivity Valuations generates seller leads
Integrated TM reduces external vendors
Team accountability features

Cons

Per-user pricing adds up for larger teams
Opinionated workflows can clash with existing ones
Smaller ecosystem than CINC or BoldTrail
Support response times vary

See all All-in-One Platforms →