AWeber vs Campaign Monitor

AWeber logo
Long-established email autoresponder platform with strong deliverability — popular with agents running drip-campaign nurture.
Free (paid from $15/mo)
Campaign Monitor logo
Campaign Monitor is a polished email marketing platform — now part of Marigold — used by real estate brokerages and teams for drip campaigns, listing announcements, and automated past-client nurture.
$11/mo

AWeber vs Campaign Monitor: feature comparison

FeatureAWeberCampaign Monitor
Drag-and-Drop Builder✓✓
Automation Workflows✓✓
Segmentation & Tagging✓✓
A/B Testing✓✓
Landing Pages / Forms✓✓
Template Library✓✓
CRM Integration✓✓
Free Tier Available✓✓

AWeber — Pros & Cons

Pros

  • Strong deliverability reputation
  • Drip-campaign focus fits real estate nurture
  • Free tier up to 500 contacts
  • 25+ years of email experience

Cons

  • UI feels older than competitors
  • Template library less extensive than Mailchimp
  • Narrower feature scope

Campaign Monitor — Pros & Cons

Pros

  • A/B testing available on the $11/mo Lite plan, unusually early for the price point
  • Intuitive drag-and-drop builder produces consistently branded emails with no design skill required
  • Granular segmentation lets teams tag contacts by buyer/seller/investor/past-client for targeted sends
  • Strong deliverability reputation with dedicated IP options at Premier tier

Cons

  • No real estate–specific templates, content, or MLS/property data integrations — everything must be built from scratch
  • Pricing escalates sharply as subscriber lists grow; large databases make it uncompetitive vs. fixed-price alternatives
  • Free tier (500 contacts, limited sends) is far too restricted to evaluate the platform before committing
  • Full landing page builder requires the $149/mo Premier plan; Lite and Essentials include only signup forms