Altos Research vs Cloud CMA

Altos Research logo
A market-data platform surfacing weekly supply/demand and pricing trends — popular with listing agents and top producers for hyperlocal market reports.
$99-349/mo
Cloud CMA logo
The most widely-used CMA platform in North American real estate, owned by Lone Wolf and included with many MLS memberships.
$24.95/mo (MLS-bundled free)

Altos Research vs Cloud CMA: feature comparison

FeatureAltos ResearchCloud CMA
Automated AVM
Interactive Presentation
Market Reports
MLS Integration
Client-Facing Portal
Branded Exports
Mobile Access
Free via MLS / NAR

Altos Research — Pros & Cons

Pros

  • Weekly hyperlocal market data
  • Useful for newsletters and client reports
  • Strong listing-agent positioning
  • Ranked by thought leaders (Mike Simonsen)

Cons

  • Not a per-listing CMA tool — different use case
  • Higher price point than Cloud CMA
  • Requires commitment to weekly/monthly reporting cadence

Cloud CMA — Pros & Cons

Pros

  • Industry-standard CMA presentations
  • Often free via MLS
  • Polished client-facing output
  • Integrates with Cloud Streams and HomeBeat

Cons

  • Limited customization on free MLS tier
  • UI can feel dated vs newer entrants
  • Owned by Lone Wolf — ecosystem lock-in