Aligned Showings vs Supra eKEY

Aligned Showings logo
A newer showing-management platform for residential sales teams, positioned as a ShowingTime alternative with stronger brokerage analytics.
Custom
Supra eKEY logo
The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.
~$17/mo (MLS dues)

Aligned Showings vs Supra eKEY: feature comparison

FeatureAligned ShowingsSupra eKEY
Online Scheduling
Agent-to-Agent Messaging
Feedback Collection
Lockbox Integration
MLS Integration
Self-Tour Support
Brokerage Analytics
Mobile App

Aligned Showings — Pros & Cons

Pros

  • Brokerage analytics stronger than ShowingTime's
  • Independent ownership (non-Zillow)
  • Agent accountability dashboards
  • Modern UI

Cons

  • Smaller market share than ShowingTime
  • Regional MLS coverage varies
  • Newer entrant — shorter track record

Supra eKEY — Pros & Cons

Pros

  • Industry-standard access system
  • Bluetooth iBoxBT is fast and reliable
  • Showing activity feeds into ShowingTime
  • Integrated with most regional MLSs

Cons

  • Required hardware purchase for listings
  • Regional lock-in — Supra or SentriLock depending on MLS
  • Subscription via MLS, not directly