Aligned Showings vs Supra eKEY
A newer showing-management platform for residential sales teams, positioned as a ShowingTime alternative with stronger brokerage analytics.
Custom
The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.
~$17/mo (MLS dues)
Aligned Showings vs Supra eKEY: feature comparison
| Feature | Aligned Showings | Supra eKEY |
|---|---|---|
| Online Scheduling | ✓ | ✗ |
| Agent-to-Agent Messaging | ✓ | ✗ |
| Feedback Collection | ✓ | ✗ |
| Lockbox Integration | ✓ | ✓ |
| MLS Integration | ✓ | ✓ |
| Self-Tour Support | ✗ | ✗ |
| Brokerage Analytics | ✓ | ✓ |
| Mobile App | ✓ | ✓ |
Aligned Showings — Pros & Cons
Pros
- ✓Brokerage analytics stronger than ShowingTime's
- ✓Independent ownership (non-Zillow)
- ✓Agent accountability dashboards
- ✓Modern UI
Cons
- ✗Smaller market share than ShowingTime
- ✗Regional MLS coverage varies
- ✗Newer entrant — shorter track record
Supra eKEY — Pros & Cons
Pros
- ✓Industry-standard access system
- ✓Bluetooth iBoxBT is fast and reliable
- ✓Showing activity feeds into ShowingTime
- ✓Integrated with most regional MLSs
Cons
- ✗Required hardware purchase for listings
- ✗Regional lock-in — Supra or SentriLock depending on MLS
- ✗Subscription via MLS, not directly
Realty Software