Aligned Showings vs ButterflyMX

A newer showing-management platform for residential sales teams, positioned as a ShowingTime alternative with stronger brokerage analytics.

Custom

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ButterflyMX

ButterflyMX is a smart video intercom, access control, and self-guided tour platform for multifamily properties — letting prospects tour on their own schedule without an agent present. Deployed at 20,000+ properties nationwide.

Custom (contact sales)

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Aligned Showings vs ButterflyMX: feature comparison

Feature	Aligned Showings	ButterflyMX
Online Scheduling	✓	✗
Agent-to-Agent Messaging	✓	✗
Feedback Collection	✓	✗
Lockbox Integration	✓	✗
MLS Integration	✓	✗
Self-Tour Support	✗	✓
Brokerage Analytics	✓	✗
Mobile App	✓	✓

Aligned Showings — Pros & Cons

Pros

Brokerage analytics stronger than ShowingTime's
Independent ownership (non-Zillow)
Agent accountability dashboards
Modern UI

Cons

Smaller market share than ShowingTime
Regional MLS coverage varies
Newer entrant — shorter track record

ButterflyMX — Pros & Cons

Pros

Deployed at 20,000+ properties — battle-tested at multifamily scale
Native integrations with Yardi, RealPage, Entrata, and Rent Manager
Self-guided tour module lets prospects access and tour without an agent present
Mobile app delivers real-time entry photos and remote door control to leasing staff

Cons

No published pricing — hardware-based custom quotes required for every installation
No appointment scheduling calendar, MLS connectivity, or showing feedback tools
Access control hardware adds upfront capital cost beyond any subscription fees
Designed for multifamily buildings; provides essentially no value to individual residential agents

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