Realty Software

Agent Pronto vs UpNest

Pay-at-close agent-matching network known for low referral fees and broad US/Canada coverage.

Free to join (25% at close)

Visit Agent Pronto

Agent-matching with commission-competition — consumers receive competing proposals from local agents, selecting based on terms and credentials.

Free to join (30% at close)

Agent Pronto vs UpNest: feature comparison

Feature	Agent Pronto	UpNest
Buyer Referrals	✓	✓
Seller Referrals	✓	✓
Pay-at-Close Model	✓	✓
Data-Driven Matching	✓	✓
Exclusive Leads	✗	✗
National Coverage	✓	✓
Consumer-Facing Brand	✓	✓
Free to Join	✓	✓

Agent Pronto — Pros & Cons

Pros

Lower referral fees than HomeLight
US + Canadian coverage
Lighter qualification process
Pay-at-close model

Cons

Lower consumer traffic than HomeLight/UpNest
Lead volume inconsistent by metro
Referral fee still cuts into commission

UpNest — Pros & Cons

Pros

Commission transparency attracts motivated consumers
News Corp / Realtor.com backing
National coverage
Pay-at-close model

Cons

Commission competition can pressure margins
30% referral fee is on the higher end
Not a fit for agents unwilling to discount

See all Referral Networks →