Realty Software

Agent Pronto vs HomeLight

Pay-at-close agent-matching network known for low referral fees and broad US/Canada coverage.

Free to join (25% at close)

Visit Agent Pronto

The largest US agent-matching platform — matches consumers with top local agents based on transaction history, with referral fees paid at close.

Free to join (25-33% at close)

Visit HomeLight

Agent Pronto vs HomeLight: feature comparison

Feature	Agent Pronto	HomeLight
Buyer Referrals	✓	✓
Seller Referrals	✓	✓
Pay-at-Close Model	✓	✓
Data-Driven Matching	✓	✓
Exclusive Leads	✗	✗
National Coverage	✓	✓
Consumer-Facing Brand	✓	✓
Free to Join	✓	✓

Agent Pronto — Pros & Cons

Pros

Lower referral fees than HomeLight
US + Canadian coverage
Lighter qualification process
Pay-at-close model

Cons

Lower consumer traffic than HomeLight/UpNest
Lead volume inconsistent by metro
Referral fee still cuts into commission

HomeLight — Pros & Cons

Pros

Data-driven agent matching from MLS transaction history
Pay-at-close — no upfront cost
Strong consumer brand recognition
National coverage

Cons

25-33% referral fee is a meaningful commission haircut
Non-exclusive leads in some markets
Top-agent bar is high — newer agents may not qualify

See all Referral Networks →