Agent Image vs iNCOM Real Estate

A 20-year-old real estate web design agency with both semi-custom and fully bespoke packages — known for luxury listings and Beverly Hills market.

$500 setup + $99/mo

Visit Agent Image

iNCOM Real Estate

iNCOM Real Estate delivers IDX-powered websites, a built-in CRM, and lead generation tools for agents and brokerages — a North American platform with over 22 years of real estate-specific experience.

Custom (demo required)

Visit iNCOM Real Estate

Agent Image vs iNCOM Real Estate: feature comparison

Feature	Agent Image	iNCOM Real Estate
Bespoke Custom Design	✓	✗
IDX / MLS Integration	✓	✓
CRM Integration	✓	✓
SEO-Focused Build	✓	✓
Lead Capture & Landing Pages	✓	✓
Ongoing Support / Retainer	✓	✓
Hosting Included	✓	✓
Content & Blog Management	✓	✓

Agent Image — Pros & Cons

Pros

Tiered options from semi-custom to fully bespoke
Strong luxury-market reputation
20+ years in the market
In-house IDX as an option

Cons

Ongoing monthly fee even on "owned" sites
Semi-custom tiers less differentiated
Support experience varies by project tier
Fully bespoke pricing is five figures

iNCOM Real Estate — Pros & Cons

Pros

Covers Canadian and US MLS markets in a single platform — well-suited for cross-border brokerages
Built-in CRM includes drip email campaigns, postcard marketing, and a mobile companion app at no extra cost
22+ years in real estate tech with 10,000+ active agent accounts — a proven, stable vendor track record
AI-powered Google Ads and Meta advertising management available as an add-on within the same dashboard

Cons

Template-based design only — no bespoke custom design tier means all sites share similar structural layouts
Pricing is completely undisclosed; a demo call is required before any cost estimate, complicating budget planning
Primarily Canadian-focused; US agents may encounter longer MLS approval timelines and less localized support
Built-in CRM is basic compared to standalone platforms like Follow Up Boss or Lofty — limited workflow automation depth

See all Custom Development for Real Estate →