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Agent Crate vs Back At You

Agent Crate logo
Agent Crate
Agent Crate is a real estate social media subscription delivering 500+ Canva templates, branded posts, and a weekly content calendar — so agents never stare at a blank feed again.
$59/mo
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Back At You logo
Back At You
Back At You is an all-in-one real estate operating system combining AI-powered IDX websites, automated social media marketing, CRM, and commission management — designed for independent agents and brokerages.
$63/mo (agents)
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Agent Crate vs Back At You: feature comparison

FeatureAgent CrateBack At You
AI Content Generation✗—
Analytics✓—
Branded / White-Label✓—
Caption Copy Included✓—
Multi-Platform Support✗—
Post Scheduling✓—
Pre-Made Templates (Canva)✓—
Team Plans✗—
AI Lead Nurture—✓
CRM Included—✓
IDX Website Included—✓
Marketing Automation—✓
Mobile App (iOS + Android)—✗
Native Integrations / API—✓
Team & Brokerage Reporting—✓
Transaction Management—✓

Agent Crate — Pros & Cons

Pros

  • 500+ Canva-compatible real estate templates updated weekly
  • Done-for-you AUTOMATE plan posts 4x/week with zero manual effort
  • No long-term contracts — cancel anytime from account settings
  • Separate BRANDED tier adds your logo, colors, and headshots to every post

Cons

  • Only posts to Instagram and Facebook — no TikTok, LinkedIn, or Twitter/X support
  • No AI content generation; templates are human-curated, not personalized on the fly
  • BRANDED plan does not include CRM or auto-email campaigns (available only in GROW tier)
  • Solo-agent focused — no brokerage-wide management, team analytics, or multi-seat pricing

Back At You — Pros & Cons

Pros

  • Automated social posting and listing marketing runs without manual input
  • AI-powered IDX website with natural-language MLS search included at every tier
  • Built-in commission splits and paperless transaction compliance eliminate separate back-office software
  • Single platform covers websites, social, CRM, and financial — no stitching separate tools together

Cons

  • No confirmed mobile app, limiting on-the-go lead management for agents in the field
  • CRM depth is modest compared to dedicated tools like Follow Up Boss — pipeline stages are basic
  • Brokerage and team pricing is not publicly disclosed; requires a demo call to get a quote
  • Predictive lead generation and dialer workflows are absent — not suited for ISA-heavy or high-volume outbound teams