Add On IDX vs IDX Broker

Add On IDX embeds MLS property search widgets into virtually any website—Webflow, WordPress, Squarespace, Wix, and more—covering 450+ boards across the U.S. and Canada, with no long-term contracts.

$149/mo

Visit Add On IDX

IDX Broker

The most widely-deployed IDX data provider for US real estate — offers a WordPress plugin plus standalone hosted property-search pages.

$55-85/mo (+ Enterprise)

Visit IDX Broker

Add On IDX vs IDX Broker: feature comparison

Feature	Add On IDX	IDX Broker
Custom CSS / Design Control	✓	✓
Lead Capture Forms	✓	✓
Map-Based Search	✓	✓
Market Report Widgets	✓	✓
Multi-MLS Coverage	✓	✓
Saved Search / Client Alerts	✓	✓
Standalone Hosted Pages	✗	✓
WordPress Plugin	✗	✓

Add On IDX — Pros & Cons

Pros

Supports virtually any website platform via JavaScript embed—not just WordPress
Covers 450+ MLS boards across the U.S. and Canada
Month-to-month billing with no long-term contracts
Webflow Premium Partner with native integration for modern no-code builds

Cons

MLS paperwork approval delays account activation by 1–7 business days
No demo environment available due to MLS data regulations—buyers must commit before testing
No standalone hosted IDX website; requires an existing website or builder
Higher starting price ($149/mo) than IDX Broker ($55/mo) or Showcase IDX ($59.95/mo)

IDX Broker — Pros & Cons

Pros

Widest MLS coverage in the category
Mature WordPress plugin with thousands of deployments
Platinum tier offers deep custom CSS/design control
Standalone hosted pages work on any CMS

Cons

Data/search layer only — not a full website
Platinum tier required for most customization
Learning curve for non-technical agents
Some MLSs require separate setup fees

See all IDX Providers →