Realty SoftwareWhen a real estate team outgrows a standalone CRM and a patched-together website, the hunt usually narrows to a handful of true all-in-one platforms that bundle lead capture, a CRM, and transaction tools under one roof. Brivity and CINC are two of the most frequently compared options in that shortlist — and for good reason. Both promise to unify your tech stack, automate follow-up, and create accountability across your team. But they are built around fundamentally different assumptions about who you are, how much ad budget you are comfortable deploying, and how prescriptive you want your platform to be. Choosing the wrong one is an expensive mistake. This guide breaks down exactly where each platform wins, where it falls short, and which type of team belongs on which.
Quick verdict
Brivity is the better fit for growing teams that want an opinionated, all-in-one system built around seller-lead workflows without a massive monthly commitment to paid advertising. CINC is the platform for high-volume buyer-focused teams already running serious Facebook and Google budgets who want a single vendor to manage leads, follow-up, and advertising at scale. If you are unsure which camp you are in, keep reading.
Brivity overview
Brivity was built by mega-team operator Ben Kinney and reflects his own playbook for running a high-performance real estate team. It bundles a CRM, an IDX-powered website (Brivity IDX), transaction management (Brivity TM), and a home-valuation tool (Brivity Valuations) that doubles as a seller lead-generation engine. The platform's philosophy is prescriptive: adopt the Brivity operating model — accountability dashboards, task sequences, valuation landing pages — and the system works hard for you. Resist that model and friction builds quickly.
Brivity does not publish a transparent pricing page. Based on third-party aggregator data as of late 2026, solo-agent plans are reported to start around $299 per month, with team plans ranging from approximately $499 to $1,000 or more per month depending on seat count and add-ons. Brivity AI Write, an AI-assisted copy tool for listings and emails, is available on higher-tier plans. All pricing is sales-led — expect to speak with a representative before any numbers are confirmed.
The platform shines for teams that want seller-side lead generation baked in rather than bolted on. Brivity Valuations pages are among the cleanest home-value lead-capture experiences in this segment, and the native integration with the CRM means valuation leads drop directly into a follow-up sequence without manual intervention. The included transaction management module also reduces the need for a separate tool such as Dotloop or Skyslope — a meaningful cost saving at the per-seat pricing level.
CINC overview
CINC (Commissions Inc.) was purpose-built for high-volume buyer-focused teams that spend real money on paid advertising. Its core offering pairs an IDX lead-capture site with a CRM featuring AutoTracks (automated drip sequences), managed advertising services on Facebook and Google, and Alex — an AI lead concierge that handles initial outreach so agents only engage with leads that have already responded. The platform is often described as the closest thing to a turnkey lead-generation machine available to residential real estate teams.
CINC's pricing is fully custom and quote-based. Third-party sources consistently place the entry-level team plan at approximately $899 to $1,000 per month for the core platform, before any advertising spend. Higher-tier packages such as CINC AI and the Dialer add-on push monthly totals well above that. Contracts are typically annual and come with meaningful cancellation friction. Confirmed pricing requires a direct conversation with CINC's sales team.
For the right team, CINC delivers genuine ROI: the Alex AI concierge alone can recover leads that most manual follow-up cadences drop, and the AutoTracks drip sequences are mature and battle-tested. The tradeoff is vendor lock-in and a buyer-funnel bias. CINC's site templates are constrained — teams wanting a seller-side content strategy or heavily branded website will hit a ceiling quickly — and the entire system is optimized for buyer lead volume, not listing origination.
Head-to-head
| Feature | Brivity | CINC |
|---|---|---|
| Starting price (platform) | ~$299/mo solo (aggregator est.; pricing unpublished) | ~$899–$1,000/mo + ad spend (aggregator est.; pricing unpublished) |
| Pricing model | Per seat / sales-led; no public price list | Custom quote; annual contracts typical |
| Contract terms | Sales-led; month-to-month options reported for some plans | Typically annual; early-exit friction reported |
| IDX website included | Yes — Brivity IDX | Yes — template-constrained |
| CRM and automation | Yes — team accountability dashboards and task sequences | Yes — AutoTracks mature drip sequences |
| Seller lead generation | Strong — Brivity Valuations native | Limited — buyer-funnel optimized |
| AI tools | Brivity AI Write (listing and email copy) | Alex AI full initial lead outreach automation |
| Transaction management | Yes — Brivity TM bundled | Not native; requires third-party integration |
| Managed advertising | Not included | Yes — Google and Facebook managed ads option |
| Mobile app | Yes | Yes |
All pricing figures are third-party aggregator estimates as of late 2026. Both platforms require direct sales quotes for confirmed numbers. See the full Brivity vs CINC feature comparison for additional detail.
Pros and cons
Brivity pros and cons
- Pro: Seller-side lead generation is native — Brivity Valuations pages are polished and feed directly into the CRM follow-up pipeline without extra configuration.
- Pro: Transaction management is bundled, eliminating the need for a separate Dotloop or Skyslope subscription and reducing overall stack cost.
- Pro: Team accountability features are built into the core operating model, not added on, making adoption enforcement easier for team leaders.
- Pro: Aggregator-reported entry pricing is more accessible than CINC, making it a realistic option for smaller teams not yet at the CINC investment threshold.
- Con: The platform is deliberately opinionated. Teams with established workflows outside the Brivity model will find customization limited and the transition disruptive.
- Con: Per-seat pricing escalates as headcount grows, and at larger team sizes the total cost gap between Brivity and CINC narrows considerably.
- Con: No native managed advertising service. Running paid lead generation still requires a separate ad manager or agency, adding cost and coordination overhead.
- Con: The third-party integration ecosystem is smaller than that of more established platforms, which matters for teams with existing tool investments they cannot abandon.
CINC pros and cons
- Pro: Alex AI concierge engages new leads immediately and autonomously — teams consistently report that it recovers leads that manual follow-up strategies miss.
- Pro: AutoTracks drip sequences are among the most mature out-of-the-box automation programs available in the residential CRM space, reducing setup time for new teams.
- Pro: The managed advertising option holds a single vendor accountable for lead quality, rather than splitting responsibility between an ad agency and a CRM vendor.
- Pro: The platform scales comfortably to high lead volumes — teams processing hundreds of leads per month report that workflows hold up where lighter platforms break down.
- Con: Cost is a significant barrier. Platform fees of $900–$1,000 or more per month, before advertising spend, make CINC inaccessible for solo agents and small teams and require a high transaction volume to justify the investment.
- Con: Annual contracts with reported cancellation friction mean that a bad fit is expensive to exit. Due diligence before signing — including reference calls with existing clients — is essential.
- Con: Site design flexibility is constrained by templates. Teams that need a content-rich, heavily branded website or a seller-side funnel strategy will find the IDX site limiting.
- Con: Lead quality complaints appear repeatedly in public reviews. Some teams report that lead volume projections made during the sales process do not match what the platform ultimately delivers.
Which should you choose?
Solo agents and small teams (1–5 agents): CINC is almost certainly overkill at this stage. Platform fees plus required ad spend demand a transaction volume most small operators do not yet have. Brivity is worth a demo — particularly if you are building a seller-led listing business and want a valuation funnel baked in from day one rather than assembled from separate tools.
Growing buyer-focused teams (5–15 agents) with active ad spend: This is CINC's wheelhouse. If your team is already spending $3,000 to $5,000 per month on Facebook and Google and managing leads manually across disconnected tools, CINC can consolidate that spend, automate initial follow-up via Alex AI, and enforce the kind of team accountability that makes scaling painful without a purpose-built system. The annual commitment is a real constraint — do not sign until you have spoken with existing customers at your team size.
Teams building a seller-focused listing pipeline: Brivity holds a genuine edge. Its Valuations product is a native, integrated seller lead-generation tool that CINC simply does not match. For teams whose growth strategy depends on farming homeowners and converting valuation inquiries to listing appointments, that advantage alone can tip the decision.
Brokerages that already have transaction management: If your office is running Dotloop, Skyslope, or another TM platform, Brivity's bundled Brivity TM is a feature you will pay for without fully using. Factor that redundancy into the true cost comparison before defaulting to the lower headline price.
Neither platform is wrong — both are used by high-performing real estate teams. The decision comes down to which model fits where your business is today: seller-side origination and operational consolidation favor Brivity, while high-volume buyer-lead conversion and managed advertising favor CINC.
Explore the full listing profiles to compare specifics: Brivity on Realty Software and CINC on Realty Software. You can also view the auto-generated side-by-side on the Brivity vs CINC comparison page.