Have you ever experienced frustration when attempting to contact your real estate contacts with the systems that are installed in your office? Maybe you have experienced the frustration when attempting to contact your leads and having them hang up on you? If so, then you understand the frustration that can come from using real estate contact management systems. However, if you are like many of your peers in the real estate industry, then you understand the frustration that can come when attempting to contact your leads using the systems that have been installed in your office. So, what is the reason for your frustration?
First, let us examine why real estate contact management systems are becoming obsolete. This is a valid concern. After all, maybe you have had the similar experience in the past when trying to contact your leads using the automated web-based versions of these applications or maybe you have heard other brokers express this concern with regard to web-based templates in real estate CRM systems. The truth is, with the increasing sophistication of today’s web browsers, even some of the more popular web-based CRM applications such as NetSuite and Microsoft Office are being rendered useless by recent browser versions. In addition, many companies who developed these applications for the purpose of Internet marketing now claim that because of the way the web-based applications were designed, browser windows do not work well enough to support them.
Secondly, even if browser versions do work with these web-based CRM applications, most real estate contact management systems come with a series of plug-ins which have been designed to run only in Macs and for the most part, they have not been ported to Macs because of the licensing restrictions that come with them. Even still, there are still a number of real estate software providers who are working around the clock porting their existing CRM systems to Macs and even more importantly, allowing Macs to be used as internet browsers. These plug-ins allow for you to login to your CRM system in Safari, view your files in its browser and also take advantage of all of the capabilities of its search feature. Additionally, there are a number of plug-ins available for Gmail, Google Docs, MySpace, and a number of other popular free email clients that allow users to access their CRM systems through these services.
In order to take advantage of the browser capabilities, however, it has become necessary to have some basic functionalities of a CRM, such as a lead capture form, a database of contacts and a means of sending out follow-up letters. This is where real estate contact management systems really shine. With one click, a user can import all of his/her contacts from their existing CRM or any other provider, and with a few mouse clicks, they can create and send out follow-up letters. This means that anyone who owns a real estate business, regardless of how small it is, can greatly benefit from using these plug-ins. If a business owner wants to add more functionality, such as the ability to export/import contacts and a greater number of options in its follow-up letters, he can do so by creating an addon and then installing it. This will give him the capability of changing the add-on whenever he wants to.
Now that we have discussed some of the reasons why real estate contact management systems are essential to all real estate businesses, what do you think? Is there something else that you need to know about these software applications? Do you know of another organization that could greatly benefit from having one? Are there other plug-ins that you can contribute to this type of software that would make it more useful to your organization?