Video marketing for real estate has been a part of the real estate industry for a long time. Many agents are using video to promote their company on the Internet but are not using it as effectively as they should be. A recent survey showed that agents use video about 50% less often than they should. As you can imagine, this is a major problem when it comes to selling real estate. Here are some tips on using video to market real estate.
Real estate listings with videos get 403% more inquiries than listings without. Of all potential buyers and sellers, 80% want to work exclusively with an agent that uses video as an integral part of their advertising efforts. Eighteen percent of home buying and selling investors use video to explore a certain neighborhood and 14 percent use it for touring the interior of properties. Most people see the potential in these videos and want to take full advantage of them. They just aren’t taking advantage of it.
To attract the attention of your potential clients and increase the number of sales, it’s important that your real estate agent understands how to use the power of video. The first step is learning how to create an effective video. It’s best if your agent gets a copy of “The Ultimate Guide to Making a Video” by Jason Leopold from Big Fish Media. This book contains an extensive list of the most effective types of shots to include in a video and how to arrange them. There is also an extensive list of places and angles to shoot a video and how to capture them. A well-produced video will make the buyer feel like he or she knows the person who is selling the property.
Once your real estate agent has learned how to create a video that makes your potential clients look at you as an expert, they need to learn how to distribute it effectively. You can do this by either distributing it on YouTube or another video sharing website. You can also use a distribution service like SharePoint. or Ezvygen. These services allow you to put your video on the Internet where a wide variety of people can see it. There is a huge market out there for real estate videos. You should be aware that not everyone in the industry is going to know about these services so it’s important that you find a good professional that knows about them.
There are still some problems with using video in real estate marketing though. You need to be able to convince your audience that you’re an expert in this industry. Otherwise, they’ll just assume that you’re an amateur trying to sell real estate by the book. The best way to do this is to provide an honest review of a few properties in your area that you have worked on, and then use this as proof that you’re really an experienced real estate professional. The more you show them that you’ve worked in the field, the more credible you become.
Finally, use your video to offer tips and tricks that can help them save money, save time, and increase the value of their investment. For example, let your client know that you can show him or her how to do a certain process with a new software system. Use video marketing for real estate to sell real estate. Make sure to offer a link to a free eBook that will provide the solution to his or her problem. and provide a detailed description of why they should buy. rather than just offering advice.